​​Why Wayfinding Signs Reflect Positively on Your Brand

Wayfinding signs are one of the most effective types of indoor signage that you can use in your business. They play a significant role in delivering a great customer experience for everybody that walks through your doors. 

The main goal of wayfinding signs is to provide directions to your consumers so that they can easily navigate through your building. They are also useful in conveying specific messages or boosting brand awareness. 

If you want to make a lasting impression on all your customers and clients, you will want to be sure to include each type of wayfinding sign in your building. Providing your customers with clear directions creates positive brand associations. It can help make the consumer experience as seamless and stress-free as possible. 

Types of Wayfinding Signs

Use directional signs to guide consumers through your building. 

This type of signage comes in a variety of forms:

  • Informational Signs – These types of signs aren’t necessarily directional. Instead, they focus on providing key information for consumers that makes their experience more enjoyable. For example, informational wayfinding signs may indicate that an area has free WiFi and what the password is. 
  • Directional Signs – This type of wayfinding signage indicates the right directions for consumers to go. For example, pointing out entrances and exits. 
  • Identification Signs – These are used to display specific landmarks or departments within your building. For example, pointing out restrooms, meeting rooms, or changing facilities. 

If you are ready to take your business to the next level, you need to invest in wayfinding signs. They are the perfect solution to providing a seamless and enjoyable experience for all of your visitors. 

Take a look at the range of wayfinding signs that we have at Genesis Signs & Graphics. For more information, head over to our website menu. Or contact us today!