Are you looking to increase foot traffic and boost sales in your business? 86% of business owners reported that LED signs attract more visitors and 83% believe custom LED signs boost their sales. When it comes to standing out in New York’s crowded marketplaces, inventive marketing strategies are a must.
Illuminated LED signs are an ideal option for attracting and conveying your message clearly. You can use them to effortlessly display your business’s name on your storefront, unlock alternative means of advertising, and so much more.
Single-sided LED signs have transformed how large and small-sized businesses advertise to customers, which is what we’re going to cover today! Whether you’re a small, local business or an enterprise, this kind of customized LED signagecan deliver impressive advertising results.
Different Types of Single-Sided LED Signs
Versatility is a defining feature of LED signage. They come in various styles and configurations, ensuring they are suitable for multiple applications. A single-sided LED sign can be a prominent building display, or a versatile digital screen used for fast-food menus.
Here are some of the more popular styles you can choose from for your business needs:
- Indoor Signs: These signs are ideal for indoor settings, such as malls, retail stores, and office lobbies. They are designed for easy readability up close and can display high-resolution graphics for promotions, menus, and more.
- Outdoor Signs: These signs serve as essential visual markers for businesses and public spaces, offering brightness and durability. They are built to withstand weather conditions, which is why they are ideal for storefronts, billboards, and rooftop installations.
- Programmable Signs: Programmable LED signs near you offer flexible messaging options. They can be changed at the click of a button or even automated to display different messages at different times of the day.
- Monochrome Signs: These signs offer a cost-effective solution for displaying messages in a single color. They are suitable for simple messaging, such as displaying open hours, directions, and ongoing promotions.
- Full-Color Signs: These signs can be used to display animations, graphics, and full-color videos. Their ability to capture attention and convey messages with striking visual impact is unparalleled, making it perfect for businesses aiming to stand out.
Remember, each single-sided LED sign can be tailored to fit your needs. A full-service sign company, like Genesis Signs & Graphics, can install them virtually anywhere and personalize their shape and size. We can also adjust the trim around the sign to ensure they fit your space neatly.
How Single-Sided LED Signs Improve Your Business’s Presence
Standing out and capturing the attention of customers are two of the biggest challenges businesses face. Here’s how custom LED signs can give you a competitive edge.
Attract Foot Traffic
Strategically placed LED signage captures the attention of people passing by your business. The signs can showcase promotions, new offerings, upcoming events, and more. Studies have found that LED signs compel people to linger, as they engage them with vibrant visuals. This increases the chance of turning passersby into customers and boosts brand recognition.
Reinforce Brand Identity
Your custom LED sign isn’t just a marketing tool; it’s an extension of your brand. Use your sign to reinforce your logo, colors, and key messages. Establishing a consistent visual identity that customers will remember is the cornerstone of building brand recognition.
Foster Engagement
Single-sided LED signs offer an excellent opportunity to engage with your community. Message and full-color signs allow you to promote partnerships, upcoming events, and special offers. You can even use them to display advertisements for other businesses, which unlocks a new advertising revenue stream.
Uses of Single-Sided LED Signs in Different Industries
The versatility of LED signs means they offer a myriad of benefits across various industries.
- Quick service restaurants are already using digital signage to provide customers with an interactive experience.
- Custom LED signs in retail showcase in-store promotions and new arrivals, encouraging impulse purchases. They act as crucial visual touchpoints for businesses, helping them make a strong first impression with new customers and raising their perceived value.
- Hotels, bars, and other hospitality establishments are using LED signs similarly. Indoor illuminated LED signs add an eye-catching visual feature to the lighting and decor, enhancing guest experiences. Other establishments use single-sided LED sign panels to promote loyalty programs or display rotating advertisements.
- In healthcare, LED signage informs patients about available services and provides health education. General physicians and pharmacies, for instance, use them to encourage people to get annual flu shots.
- Educational institutions and non-profit organizations use this kind of signage to communicate with their community. LED signage also offers a cost-effective solution to display messages, which is essential since messages need to be updated continually.
What Benefits Do LED Signs Near You Offer
LED signs have become a marketing staple, offering unparalleled potential for delivering impactful messages that resonate profoundly with diverse audiences. Their vibrance and flexibility make them powerful advertising tools for any business.
· Unmatched Visibility
Single-sided LED signs offer exceptional visual impact that draws attention. The bright and colorful designs are easy to see, day and night, ensuring your message is always visible. For maximum effectiveness, ensure your signs are placed in high-traffic areas.
· Customizable Designs
Custom LED signs provide businesses with an excellent opportunity to personalize messaging. The displays are tailored to suit your exact needs, from the messaging you want to display to the decor you want the sign to blend into. Additionally, you can personalize the message to your exact preferences, allowing you to keep your marketing efforts up-to-date.
· Cost-Effectiveness
LED signs may seem like a significant upfront cost, but they deliver substantial value over their lifespan. LEDs, also known as light-emitting diodes, are the most energy-efficient illumination method you can choose for your sign. They result in lower energy costs, less maintenance, and fewer bulb replacements.
Transform Your Business with Custom LED Signs
LED signage is upending signage trends at an unprecedented rate. Businesses are migrating their old signs to LED signs to take advantage of the lower operating costs and greater flexibility in marketing.
Genesis Signs & Graphics is a full-service, New York-based sign company with years of experience installing beautiful custom LED signs. If you’re looking for knowledgeable guidance, our team is ready to design, craft, and install new signage, while also providing expert advice along the way.Book a free consultation today to discuss your needs with a sign professional.
