Cabinet Signs 101: A Comprehensive Guide to Effective Exterior Branding

Cabinet signs are the hardworking, value-driven contenders in the world of signage. They are a signage staple, and you’re just as likely to find them installed above a mom-and-pop shop as you are above Pfizer’s offices.

In this blog, we’ll tell how they can help you boost branding and maximize marketing opportunities.

Let’s Start with the Basics: What Are Cabinet Signs?

Illuminated cabinet signs are lighted boxes that have your business’s name on the front. Given their shape, they are also often called ‘box signs‘ or ‘lightbox signs‘. That said, cabinet signs don’t all look alike.

You can modify the shape of the cabinet, lighting color, font color, background color, and more. This allows your business to accentuate your brand and desired aesthetic through your signage.

What makes these signs so effective is their illumination. Thanks to vibrant lighting, they are visible 24/7 and are incredibly head-turning.

Benefits of Outdoor Cabinet Signs for Branding

• 24/7 Visibility: If you are looking for an impactful way to get your business and brand seen, illuminated cabinet signs are it. LED lighting allows you to personalize the lighting color, intensity, and configuration, too.
• Wide Material Choice: Cabinets can be made from a wide range of materials, including aluminum, acrylic, and more. That means you can get the look of your sign just right. The freedom to use different materials also allows you to use the one that is most suited for your application.
• Cost-effective Marketing: Lightbox signs offer a cost-effective means to get your brand noticed by shoppers. An experienced signage team can help you identify cost-effective options that deliver the value you are looking for. Moreover, high-quality materials, modern construction methods, and LED lighting mean lower operating costs for you.
• Customizability: A common misconception is that box signs aren’t very customizable. That’s simply not the case! When you work with a full-service signage company, like Genesis Signs and Graphics, you are in control of every aspect of the sign. You can personalize the shape, installation, size, design, colors, and more to create your perfect sign.

Tips for Optimizing the Design of Your Cabinet Signs

Signage performs best when the design is optimized for its application. The first step to finding the right design is determining the purpose of installing the sign. Are you expecting your sign to turn heads, or do you just want it to act as a large business address? Will you be using it for promotional activity or to guide visitors around the premises? Once you have a clear answer to these questions, you’ll be able to focus on the design.

Another essential design tip has to do with the colors. While color science is a complex subject, the most important aspect to know is that colors elicit specific reactions. For example, red is great at conveying energy, while green evokes a sense of calm.

Finally, the fonts you choose make a big difference in the sign’s readability. Use sans-serif fonts to make cabinet signs easy to read quickly. People spend only a few seconds glancing at signs, and simple fonts convey your message clearly and efficiently.

Create Stunning Outdoor Cabinet Signs for Your Business

Want to make an impact on customers without going over your budget? Book a free consultation today to talk to our team. We help businesses make stunning signage a reality with custom cabinet signs.