One of the most important parts of your signage is the colors you choose. You want to make sure that the colors that go into your signs create the perfect image of who you are and what you do in your business. It’s important to consider all of the different ways that color can affect the individuals looking at your signs. At Genesis Signs & Graphics, our team of experts can ensure that your designs suit your business perfectly. Here are a few of the different ways that color can play a role in your signage:
Maintain Your Brand
Your brand is an important part of your business. In fact, your brand is what helps establish you as a familiar entity in your community, or even nationally. Inconsistencies with your brand can lead to confusion with your customers. The more consistent your brand, the more people trust and recognize you. So, you want to make sure that your signs are using the same colors that you use in your other marketing material. People will recognize these colors and be able to tell who you are.
Another important part of your sign colors is their visibility. You’ll want your signs to be easily readable even at a distance. One of the best ways to ensure that your signs are readable is using high-contrast colors. High-contrast colors create images that can be read easily, even when there’s little light. A good example of a low-contrast color pairing would be bright yellow lettering on a white back drop. Trying to read the text would be almost impossible. Now, imagine bright yellow lettering on a black background. This pairing is actually pretty easy to read. Your signs should be grabbing attention from a good distance, so high-contrast colors are necessary.
The Right Attitude
Your sign colors, and any colors you use in your marketing, need to represent who you are as a business. It’s important to keep in mind that colors bring to mind specific qualities and emotions. Depending on your values and company culture, you’ll want to choose colors that represent you. For example, if your business involves children, you may want to opt for a bright, colorful display. But that wouldn’t fit a law firm. A law firm would want more professional, neutral colors. Colors also give people an idea of what you value. For example, blue is often associated with loyalty, green with trust and environmental responsibility and red with passion or authority. So, you’ll want to make sure that you’re choosing the perfect shade for your signs.
Your Best Shade
If you need the best colors for your signage, contact our team of graphic designers to find the perfect color combination for you!