Your office is the place where your employees collaborate as a team. It’s where you hold important meetings and engage with your clients on a daily basis.
Therefore, building an effective office indoor sign strategy is necessary for your business. There is a range of essential indoor signs that you can use to boost your business operations and promote your brand in a positive light.
Using Interior Signage to Enhance the Consumer Experience
No matter which types of essential indoor signs you choose to include in your office, they should all be customized to fit your unique branding. Doing so increases your brand awareness and reflects your brand values to every employee and client.
You should consider the placement of your signs and take the consumer journey into account. They should be placed in such a way that makes the customer’s or client’s journey as seamless as possible. Put yourself in the shoes of a person visiting for the first time and organize your signage accordingly.
It is important to use consistent branding in your essential indoor signs. They need to be easy to spot to keep your consumers engaged throughout your office.
Your lobby and reception logo signs are key to making a great first impression. Similarly, your wayfinding signs are vital in guiding consumers to their destinations simply and effectively.
When combined, all of your indoor signs should produce a cohesive story that guides your customers seamlessly through the building while promoting brand awareness.
The key types of indoor signage that you can use in your business are logos, wayfinding signs, informational signs, identifying signs, ADA signs, and safety and warning signs. Try to use a range of each for maximum effect. For your essential indoor signs, take a look at our lobby sign selection and get in touch with Genesis Signs & Graphics today.