When it comes to the importance of a business’s brand, signage is a vital component to it. Simply displaying a business’s logo in some way, shape, or form provides an immediate and powerful impact on the public — even more so when it’s a unique and effective design.
Every business needs to have some form of signage, and there are a lot of choices when it comes to materials, size, and style. But the actual content should always remain constant: your brand! Whether you’re using a nameplate, a poster, or a wall graphic, your message should be clear and concise.
Essential Business Signage
Essential business signage should guide and communicate with customers. Signs play an important role in the success of any business, from the little sign that says “open” on the front door to the big sign that greets customers as they walk through the doors of the store. Signs also need to communicate with customers in a clear way, and this requires a combination of more than just text, graphics, and graphics that are easy to read and understand. You can’t just slap up a couple of words and expect customers to know exactly what you’re offering. You need to give them a little bit of information about the products or services you’re selling and how to get the most out of them.
Here are some more things to consider when it comes to essential business signage:
- Wayfinding and directional signage that matches your other signage in design, style, and tone.
- Building business signs, including multidimensional signs, blade signs, channel letter signs, etc.
- Window graphics to enhance building signs and create and more attractive storefront
- Interior signage, such as ADA, wayfinding, and murals. Use signage to tell your story.
Contact Genesis Signs today for a quote on essential business signage.
