A logo sign can make or break your business and has more impact than any other marketing tool you can use. Logo signs are constantly seen by the public, work 24/7 to promote your business, and will last the lifetime of your business if cared for properly. But do you know how to design an impactful logo sign? Here are four tips to designing a great logo sign that anyone can use, whether you’re starting your first business or your 100th.
Keep it Simple
A great logo is one that is simple and easy to remember. The last thing you want is for your customers to see your logo and have so much there that they have no idea what it represents. When in doubt, less is more. Ask yourself, “What am I trying to say?” Keep the design as simple as possible. Don’t be afraid of negative space or simplicity. If necessary, include a few words in the design but make sure they are recognizable without being too cluttered or complicated.
Fonts Matter
The font you choose for your logo says a lot about your business. If you’re in a serious industry, you’ll want to choose a serif font like Times New Roman or Cambria. These fonts convey authority and tradition. If you’re in a more fun or exciting industry, you might want to choose a sans-serif font like Arial or Helvetica. These fonts are more modern and convey energy and excitement.
Colors Matter
Colors can affect our emotions and convey messages without us even realizing it. When designing your logo, consider the colors you use and what they might say about your business. For example, blue is often seen as trustworthy and dependable, making it a good choice for businesses in the financial industry. Red can be seen as exciting and energetic, making it a good choice for a sports team or a children’s toy company.
The Design Itself Matters
Your logo is your calling card for your business. It is the face of your business. Make it memorable. Consider your industry. characteristics of your industry – serious, fun, exciting, romantic, brave, comforting, caring, daring, etc. When considering the shape of your logo, the design you use should reflect the message you want to send.
Contact us at Genesis Signs today for a quote all your logo design needs!
