If you’ve got the customers interested in your story, and they’re already inside and looking around, the last thing you want is for them to get lost or frustrated and end up leaving. Make sure you’re doing what you can to give your customers a comfortable and easy experience inside your store. If you’ve been in a store that didn’t have adequate wayfinding signs or directories, then you’re familiar with the frustration that comes along with that experience.
Make Your Customers Happy
If you utilize proper directories and wayfinding signs, your customers will easily find their way around your store. It’s essential that you do everything that you can to ease the burden on your customers when it comes to finding their way around your store. It’s easy to quickly get frustrated if you can’t find what you’re looking for, and frustrated customers don’t tend to stick around for long. It would be a shame to lose sales to such a simple and preventable problem.
When Does a Directory Make Sense VS a Wayfinding Sign?
If you’re working with a large space, then you may need to consider a directory. Consider a shopping mall, for example, or a corporate campus. Government buildings or certain commercial spaces are other great examples of locations to use a directory. For smaller businesses, wayfinding signs make more sense. Wayfinding signs are simple to create and install, and they’re easy to move as you change your store layout around. Each of these options has its place, and it’s important to know which is which.
If you’re in the market for either of these fine forms of signage, then look no further than Genesis Signs. We’ve been offering quality signage for years, and we take your signage needs seriously. Visit our website today to learn more and get a quote.