Custom indoor signage offers a powerful medium for sharing brand narratives with visitors. Interior signs, such as wall decals, floor graphics, banners, and interactive kiosks, when strategically designed and placed, serve as silent ambassadors for your business. While having creative and eye-catching signs is important, it is not sufficient by itself.
In this blog, we will explain how you can use indoor signs for businesses to grow brand awareness. Plus, we will talk about what types of signs you should install and where, and even what you can display on them.
Using Indoor Signs for Businesses to Brand Your Space
Make Sure Signs Are Easy to See and Interactive
Indoor signs for your business should be easy to spot for the audience, as it will keep them engaged. Intricately designed, brightly lit entrance signs are a great way to make a strong first impression. These signs are excellent for displaying your business name and logo.
However, to make the signs more engaging, you should consider adding an interactive touchscreen kiosk. These digital signs are ideal for displaying interactive maps, corporate videos, and much more. Not only are they engaging, but they also provide different ways to display your branding.
Utilize the Unique Features of Your Space
Large windows, indoor glass walls, and cubicles offer excellent opportunities to display branding. You can decorate them with striking graphics, show off vibrant illustrations, and include thought-provoking quotes. Similarly, wall graphics can be used to display stylized versions of your logo and mission statement.
Vinyl wall and window graphics are cost-effective ways to decorate your space with branding. They are also known as environmental graphics because they effectively shape the ambiance of a space for visitors and employees and allow you to showcase your branding. Window graphics come in different sizes and designs, allowing you to customize them according to your brand guidelines.
Identifying the Right Custom Indoor Signs for Your Business
Every business is unique, as are its signage needs. For example, a law firm may opt for muted colors and subtle designs to convey a sense of professionalism, while a retail store will want to infuse customer experiences with energy and advertise boldly. This is why finding the right interior signs is vitally important for your unique business.
Here are a few things to consider if you are trying to identify indoor signs for your business:
- Have a clear idea of why you are installing the sign. Is it solely for branding, or do you expect it to complement your decor too?
- Does the sign accurately reflect your business and industry? Does it meet customers’ expectations?
- Will the sign suit your budget? Will the value it offers justify its upfront cost? Are you comfortable footing its ongoing operating costs?
Based on these questions, you can assess which signs are right for you. A brightly illuminated lobby sign may seem appealing, but it may not be in sync with your visitors’ expectations. On the other hand, while a digital sign unlocks advertising opportunities, it may not deliver great value in a professional setting with limited advertising opportunities.
Transform Your Interiors with the Help of Our Experts
Genesis Signs and Graphics brings years of visual communication and marketing experience. We help customers identify, design, and install eye-catching signs that maximize branding opportunities and create memorable customer experiences.
Book a free consultation to discuss your needs with one of our experienced sign professionals today.
