Monument signs are one of the most impactful signs you will find in New York. There is a monument that stands as a cornerstone for Freedom Tower and another installed outside NewYork-Presbyterian.
Monument signage acts as an ambassador for your business, by attracting customers, building brand recognition, and striving to become a landmark in your community.
In this blog, we explore how these signs can help you shape visitor perception.
1. Make a Grand First Impression
Since they are installed at entrances, monuments are one of the first visual touch points for your business. Their size and prominence make them impossible to miss, which means they contribute to setting the tone for a consumer’s relationship with your business.
Given people look at a sign for around seven seconds, your signage has to be ready to make a great first impression. Well-designed monuments display professionalism, communicate key information, and elevate a customer’s experience.
2. Reflect Brand Identity
Their level of customization is a key attribute, as they offer nearly unlimited opportunities to reflect your business, industry, and surroundings in its design. Whether you choose a sleek and modern or classic and traditional design, your signs are meant to capture the essence of your business.
Metal signs, for instance, convey a sense of solidity and modernity, whereas concrete signs present a more timeless image. Consider your branding and choose the materials, design, and style that best suits it.
3. Enhance Visibility
Monuments help make your business more noticeable to passersby, making them an excellent alternative to a building sign. Similarly, not only do these signs tend to be larger, which makes them easier to read and see from farther away, but their placement next to roadways and walkways ensures pedestrians and drivers cannot miss them. Make sure to ask your company for sign manufacturing and installation about the ideal location for your sign.
4. Create an Upscale Look
Signs, such as stone signs and school monument signs, can enhance the ambiance of a business. They help create a polished, upscale experience for visitors before they even set foot through the front doors. With the right materials and design, you can maximize the impact of your signs.
5. Showcase Craftsmanship
With the level of customization offered with this sign solution, showcase an impressive level of craftsmanship with your design. Take advantage of our amazing sign specialists to display the level of creativity, innovation, and inspiration you want onlookers to see. For example, concrete signs are popular with businesses in art-centric or engineering industries; this material allows the quality of work to shine through.
When you work with a proven team throughout the sign manufacturing and installation process, you will receive a high-quality product. This prevents the possibility of poorly built signs which can discourage potential customers from choosing your business.
6. Convey Longevity
Monument signs convey a sense of permanence and solidity. As people associate the imposing presence of a sign with the intentions of the business, these signs will communicate to customers that you’re here to stay.
Go-To Company for Large Signs
Whether you are looking for a school monument sign, a shopping complex sign, or a sign for your building’s driveway, we are the right signage team for you.
Genesis Signs and Graphics offers years of expertise and experience in helping businesses make an impact in their community. Discuss your needs with our New York-based team, and we will begin designing the sign of your dreams.
