Outdoor Signage Is a Great Branding Tool

Outdoor signage helps existing and potential customers find your place of business. However, it’s much more than that. These signs must be unique and attractive to be effective in improving your brand recognition. If you have generic, poorly designed signs, they will not make the impact you want and will be a waste of money. 

When you plan this aspect of your marketing strategy well and invest in high-grade signs, it will improve brand visibility in the market. It’s also one of the most straightforward and cost-effective ways to display your brand on various areas of your property. 

Types of Outdoor Signs Options 

Every business, big and small, will have very specific signage requirements. Some may require only parking lot, storefront, or building signs, while larger properties may also need directional and wayfinding signage. Some of the common outdoor signs that businesses need to include:

  • Parking lot signs
  • Wayfinding and directional signage
  • Building signs (channel lettering, cabinet signs, logo signs, blade signs)
  • Window graphics
  • Storefront signs

As you can see, there are many different exterior signs you might need for your commercial property. However, you need to choose the sizes, designs, and materials well. Discuss your requirements with signage experts. 

They will provide you with the best and most suitable solutions and will ensure that the messaging and branding are right. In addition to this, they will help you select the right placement so that the outdoor signs blend in with your property’s outdoor aesthetic as well. This will create a cohesive look in the outdoor spaces. 

Custom Designed Outdoor Signs 

When you start to look, you will find various standardized exterior signs on the market, and these will seem cheaper than customized ones. However, it’s best to opt for the customized signs because:

  • They will reflect your company brand 
  • You can choose everything from color, shape, size, design, and messaging
  • There are various material options to choose from
  • You can ensure that all the signs have the same design and aesthetic

If you want the best outdoor signs, customization is the way to go.  For information about our signage solutions, feel free to contact us today. We are a local signage company that specializes in custom sign design solutions, and we cater to clients across various industries. Our designers will take the time to understand your requirements and offer the best outdoor signs that also fit into your budget.