Outdoor signs are the very first impression that your business gives to potential customers. They speak volumes about your company’s image, brand, and quality of service. Your outdoor signs should always reflect the type of business you are running, so it’s important to know what works and what doesn’t before you make your purchase. Let’s take a look at some basic principles of outdoor sign design and their impact on customer perception.
Outdoor Signs Create an Image
Your outdoor signage is one of the first things potential customers will see when they are considering doing business with you. You want to make sure that your signs are saying the right things about your business. Outdoor signs can be a great branding tool if you take the time to customize them to fit your business. They should tell the same story, speak the same language, and work towards the same goal as your other marketing materials. When done right, outdoor signage can help you create a strong and lasting impression with potential customers.
Wayfinding and Directional Signage
Outdoor signs play an important role in directing foot traffic and helping customers find your business. Consider incorporating directional signs with a colorful font and design to make them more noticeable to visitors in need of directions. Remember that different signage can be used for different purposes (i.e., a sign that tells people how many parking spots are available at the store).
Building Signs
Outdoor signs are one of the first things potential customers will see when they are looking for your business. That is why it is important to make sure your signs are high quality and tell the story of your brand. Channel lettering, logo signs, cabinet signs, and blade signs are all great options for outdoor signage. Each type of sign has its own unique benefits that can help you create the perfect first impression for your business.
Window Graphics
Many businesses don’t realize the potential that window graphics have for marketing and branding. Window graphics are a great way to catch the attention of passersby and promote your business. They can be used to display your hours of operation, list your products or services, or simply show off your company logo. Window graphics are a cost-effective way to make a big impact on your marketing efforts.
