Fleet wraps, otherwise known as fleet graphics, are simply large graphics placed on the sides of vehicles that act as mobile billboards. They’re incredibly effective at catching the attention of passersby because they’re placed on moving vehicles, but they also have several other benefits that make them attractive to businesses of all types, not just those in the transportation sector. Here are just some of those benefits.
Brand Awareness
For businesses that operate in areas with many local competitors, fleet graphics for your company vehicles can really make a huge difference. All across town, your customers will be seeing your logo, your business name — everything about you and your brand. This visibility really is invaluable when it comes to marketing and advertising. A rolling billboard isn’t going to just drive by one time; it’s going to be around all day long, every day.
Customer Trust
One way to stand out from your competition is by having a consistent, high-quality fleet wrap design. Your fleet will reflect your company’s values and brand as it travels throughout town. When prospective customers see your trucks around town, they’ll connect with your brand through an emotional connection — the same way they would if they saw a billboard or commercial. That creates an image that sticks in their mind, even after they get home.
High ROI
If you need to get your brand out there but don’t have a lot of time or money to spare, vehicle wraps may be an effective — and affordable — way to make your company visible. Studies have shown that professionally designed truck graphics can create an impactful presence while also boosting brand awareness and increasing sales. In fact, one study found that 96% of consumers notice fleet vehicles, and 78% say they’re more likely to do business with a company after seeing its branded vehicle.
Increase Traffic to Business
You’ve worked hard to build a strong, recognizable brand. But that brand might only go so far when you have to rely on word-of-mouth and local storefronts for marketing. Drive more attention and traffic to your business with fleet graphics from Genesis Signs & Graphics. We’ll work with you to develop an eye-catching design that will stand out and get noticed. If you want to boost sales without spending a fortune, getting custom fleet wraps is your solution.
