The 5 Key Factors to Consider When Choosing Your Storefront Sign

What kind of storefront signs you put up in front of your business can be the difference between capturing the attention of potential customers, or having them drive right by your store without noticing you. Though there are many factors to consider when choosing your storefront signs, here are the five most important: 1) Consider the look and layout of your storefront – does it already have an established look, or do you want to implement one? 2) Consider the surrounding landscape – will nearby stores stand out if they don’t have signs similar to yours? 3) What type of sign would stand out and be the most attractive?

1) Dimensions

Think about what size sign is right for your location. Don’t underestimate how many customers you might need to be able to see it from afar and how close other storefronts are. If you’re near a busy intersection, you may need a larger sign than if your store is located away from major thoroughfares.

2) Materials

The material used for your sign should blend in with and complement your storefront. For example, if you have a quaint brick building, it would be best to choose materials that complement brick, such as wrought iron or stone. On the other hand, if you have a more modern style, metals like stainless steel are a good choice. It’s always important to match materials with construction in order to maximize aesthetics while minimizing rust and deterioration over time.

3) Layout

The layout of your storefront sign will be one of your first impressions on your clients. The key factors to consider when choosing a storefront sign are how big and where it should be placed.

4) Surrounding Landscape

The surrounding landscape is important when choosing storefront signs. To highlight your business and capture people’s attention, an attractive storefront sign could be just what you need. People can miss a small business if they don’t know where it is located. You want them to find your store when searching online or driving by. If there are larger stores in close proximity, you will want to make sure that your signs are bolder and catch their attention more easily than those of other nearby businesses.

5) Brand Personality

One of your main objectives is to inform potential customers about what you’re selling, and with that in mind, you want your sign to be aligned with your brand.  If you sell clothing for children, for example, it would make sense to use a fun font or a bright color scheme; if you sell luxury cars, on the other hand, it would make more sense to use a sleek font or high-quality materials like aluminum or stainless steel. If you’re not sure where to start when choosing colors and fonts for your sign, there are some great resources online that can help guide your decision-making process.