The Benefits of LED Lighting for Signs

When choosing signs for your business, illuminated options are a great way to go. 

There are three main types of illuminated signage that you can use to promote your brand, including neon, fluorescent, and LED. Each option provides varying benefits, and they are all effective in enhancing brand awareness. But LED lighting for signs is gaining more and more attention, emerging as a leading winner above neon and fluorescent alternatives. 

But why is LED lighting for signs the most popular choice? What makes this type of signage so special? 

Here are some of the key benefits of LED lighting for your business. 

High Visibility

Use custom LED signs to increase your visibility and gain your customers’ interest. 

LED signs can help you to stand out above the crowd. They are visible from afar, so potential customers in the area are able to spot your brand name. They make a strong visual impact that makes your brand more memorable to your target audience. 

Energy Efficient

LED lighting for signs uses less energy and has a longer lifespan than neon or fluorescent bulbs, meaning they need to be replaced less frequently. They emit less heat, but they shine just as brightly. This is great for the environment, and it reduces your energy bills. 

LED bulbs don’t emit toxic gases, such as argon or mercury, and there is no risk of leakages. This means that they won’t dim over time, and they won’t cause a safety hazard. 


You can customize your LED signs to include your brand name, logo, and tagline to reinforce your branding to each customer walking by your building. LED lighting for signs can be suited to your needs and preferences to reflect your brand’s message in the best way. You can also choose multiple different color combinations to create a cohesive brand identity.

You can also retrofit existing neon or fluorescent lighting fixtures into LED alternatives to save energy and switch up your signage too!

For LED lighting for signs and to learn more about the benefits of LED lighting for your business, contact Genesis Signs today.