Advertising is a great tool that most companies will employ sooner or later. Special events or discount offers will surely have to be imparted to the intended targets, and customers can surely make or break a company if they buy or don’t buy in large enough numbers.
To this end, promotional displays keep all the advertising leaflets in one place, while supplying the customer with all the details of what is going on.
Below are some tips for a successful promotional display.
Putting Information Onto Flyers
Competitions, special offers, and anything else that is going on in the vicinity is usually printed onto flyers and thrust at us wherever we go. This may seem a little like overkill to many, and in some cases it is, but how else would we be given this information? Yes, advertising on the radio or TV is also used, but this is prohibitively expensive in most instances.
Putting any information we want to impart onto flyers seems like the easiest and cheapest way to show people what is on offer. But these leaflets are notoriously difficult to keep tidy, so there are some companies which offer all kinds of cardboard containers, printed up in whatever design is deemed necessary, for just such a purpose.
Use the Container
The container itself can also be used to advertise some details and will surely attract attention if designed well. Indeed, the more eye-catching it is, the better. Most consumer outlets have several of these containers dotted around, and they serve to keep the desks tidy.
They serve one more purpose. If a customer has to ask several details from a store employee, that employee cannot carry out their duties efficiently since they are constantly being stopped from carrying out their work. By putting any relevant details on a flyer (anything from upcoming sales to the website of the company), the customer can pick up a leaflet and take it away without bothering the staff too much.
These also bring out more customers, and when they want to know what is being won or how they go about the competition, the staff get inundated with questions about everything. By having a competition form waiting to be filled in at the checkout desk, the customer is given one without any fuss, and all the questions and answers should be in that form.
On the desk will also be the entries container, so people who have completed the forms can just drop them off without having to communicate anything to the shop staff and this means that they can serve others who may be seeking their attention.
For a successful promotional display, contact Genesis Signs.