With motorists rushing by in vehicles and pedestrian busy looking at their devices, it’s easy to think that nobody is looking at your business signs. And you’re right. You only have few seconds to make an impression on people passing by your store.
In this article, we are going to give you tips on how to make customers fall in love with your brand using signs.
- Choose Your Colors Wisely.
The colors you choose in your sign design will determine if it will capture the attention of your target audience. The mistake that most people make when selecting background text and image on a sign is using a variety of colors on the same hue. The colors you use on your business sign should not only match with your business brand but should also enhance readability. The color variation should capture the attention of your target customers positively.
- Keep It Simple.
The worst mistake that many businesses make when marketing their brands using signage is cluttering the sign with too much text. Most people are on the move and don’t have time to read lengthy lines. They are attracted to signs that are simple and easy to read.
Therefore, if you want to make customers fall in love with your brand, ensure that you keep the signage simple and to the point. Don’t use extremely small text or very complicated fonts that are difficult to read and understand. Avoid using strong background colors that will affect the message you’re trying to convey.
- Advertise Your Best Deals.
Customers love good deals and will fall in love with your brand if you offer a discount for the services or products that you sell. One of the most effective ways to advertise your best deals is by using signs. Signs will give you the opportunity to customize your advertisements to suit your marketing needs. Use attention-grabbing offers that will capture your customers immediately.
- Use the Right Words.
Do you know that the words you use on your business signage can make or break your marketing efforts? If you want customers to fall in love with your brand, you need to use the right words to touch their hearts and trigger them to take action. For instance, instead of using words like ‘we’ and ‘I’, use words like ‘you’ or ‘yours’ to communicate directly with your potential clients.