Do you want to create a pleasant and seamless experience for customers? Are you unsure if your space complies with ADA requirements? This guide on wayfinding signage will answer all your questions and help you improve visitor experiences.
What Is Wayfinding Signage?
Before we dive into the wayfinding signage, here is a quick recap of what wayfinding signage is. Wayfinding and directional signs are used to guide people around your premises. These can include directional arrows, floor graphics, directory signs installed in the lobby, and ADA signs that make the space accessible.
For them to be effective, you must install the right building wayfinding signage in the right places. For instance, directory signs should be installed in entrances because that’s where people first determine where they should go. A professional sign company can advise you on the best placements for your signs during a consultation.
Types of Wayfinding Signs
There is a wide range of signs that serve a wayfinding function. A few of the more popular ones are:
Door signs: These identify rooms with numbers or occupants’ names, helping people find the one they need to go to. Arrow signs: Installed at intersections and entrances, these guide visitors around the premises. ADA signs: These make spaces more accessible to navigate for people with hearing, vision, cognitive, and mobility disabilities.
Emergency signs: Required by NY fire code and safety standards, this type of building wayfinding signage identifies fire escapes and emergency exits.
Importance of Wayfinding Signage
Do you think directional signs aren’t as important as marketing signs? Think again! They are a vital part of the customer experience and can even significantly impact your bottom line. Here’s why:
Ensure Visitors Have an Enjoyable Experience
When visitors get lost in your premises or have to ask for directions continually, it tarnishes their experience. Directional signs allow them to navigate your space independently and reduce the stress they feel.
Reduce the Chances of Lost Sales Customers feel frustrated when the layout of a business makes shopping more difficult. Directional signs organize the space, point to ongoing sales, and help people find what they are looking for.
Make Your Building Accessible for Everyone If your building isn’t accessible for people with disabilities and wheelchair users, you are losing out on potential revenue and loyal customers. For instance, over 7,000,000 Americans have vision loss to some extent, representing a considerable client base. The importance of wayfinding signage must be recognized to serve all segments of your target market.
Follow Building Codes and Standards New York State lays down comprehensive guidelines to keep a building safe. You need several types of wayfinding signs to comply with the fire safety code, energy conservation code, fuel gas code, property maintenance, and more.
Our Top Tip for Installing the Right Wayfinding Signage
Every building is unique, as is every business and its needs. That makes it challenging to recommend a specific set of signs you should install. The best course of action is to talk to New York-based signage professionals who have experience preparing directional signs.
Give Us a Call to Learn More About Wayfinding Signs
At Genesis Signs and Graphics, we bring years of experience designing and installing customer directional signs. Our team tastefully incorporates your branding, prepares a custom signage plan, and helps you enhance your visitor experience. Book a free consultation today to prepare a custom signage plan for your space. We are an MWBE-certified, family-owned business and are proud to do our part to keep NY
