When it comes to advertising your business, one of the most effective ways is through the use of channel letters. These signs are incredibly versatile and can be used in a variety of settings. It’s why you’ll find them everywhere, from your local McDonald’s to Deloitte.
In this blog, we will take a closer look at the different types of channel letter signs and how they can help promote your business.
But There’s One Disclaimer…
We can tell you about the different types of channel letter signage, but words won’t do justice. The defining feature of channel signs is that they are completely customizable, and you have to see them to understand their impact. Check out some stunning channel letters in our gallery.
6 Types of Channel Letters You Should Know About
1. Standard Letters
Standard signs are the most common type of sign. They are made up of individual letters that are illuminated with LED lights. These signs are popular because they are easy to read and can be customized to fit your business’s branding and aesthetic.
They offer an easy and relatively affordable uplift in ambience over traditional signs, such as light boxes.
2. Reverse-Lit Channel Letter Signs
Reverse-lit channel letter signs are similar to the standard ones, but the lighting is placed behind the letters instead of inside them. This creates a halo effect around each letter (which is why they’re also called halo-lit channel letters) and gives the sign a more subtle, sophisticated look. Reverse channel letter signs are often used in high-end retail settings.
3. Front-Lit Letters
Front-lit channel letter signage is the most traditional type. They are illuminated from the front, creating a bright and eye-catching display. These signs are commonly used outdoors, such as above storefronts or in parking lots.
4. Back-Lit Letters
Back-lit letters are the opposite of front-lit signs. They are illuminated from behind, creating a more subdued and elegant look. These signs are typically found in indoor settings, such as in hotel lobbies or conference rooms. They offer a similar look to halo-lit channel letters.
5. Open-Face Letters
Open-face signs are similar to standard letter signs, but the front of each letter is left open instead of being filled with acrylic. This creates a dramatic look that is perfect for businesses that want to stand out from the crowd. Open-face letters are often used indoors in bars, nightclubs, and other entertainment venues.
6. Custom Channel Letters
Custom channel letters are a combination of two or more of the different types of signs listed above. These signs are perfect for businesses that want to create a unique and eye-catching display.
Work With a Leading Channel Letter Sign Company in New York
Channel signs are a significant investment for your business, and you need to make sure you receive the value you expect. That’s why businesses across the city turn to our channel letter sign company for their signs.
Book a free consultation with an experienced signage professional to discuss your designs and bring your dream signs to life.